If you’re going to independently publish your work via one of the many publishing platforms available to authors, I highly recommend that you set up your own publishing imprint. Yes, just like traditional publishers, you will want your work to be published under a company name—other than your own author name—for a number of reasons.
What IS an imprint? An imprint is a trade name that you create for your independent publishing business.
Why you need an imprint name.
Credibility: You don’t want your independently published book to be immediately recognized as such. (The words Independently Published will appear by default—for instance—if you use the free ISBNs from Kindle Direct Publishing.) Even though the stigma of independent publishing has lessened, there’s no... Continue Reading